Premium Web Design Studio

Premium Websites for
Businesses Ready to Grow

Apex Studio crafts custom, high-performance websites that build trust, elevate your brand, and turn visitors into paying customers.

harmon-dental.com
◆ Harmon Dental Home · About · Services · Book
New Patient Welcome Offer
Your Best Smile Starts Here

Modern family dentistry in downtown Portland.

Book Appointment Our Services →
Small batch
Hand-picked client roster
5 Day
Average turnaround
No templates
Custom-coded, start to finish
You own it
Files, code, domain — yours

Hand-coded with the tools trusted by the web's best teams

The Problem

Most small-business websites
quietly lose customers every day.

Generic templates

Drag-and-drop builders make your business look like every other business. Trust drops before a visitor reads a word.

Slow load times

Bloated plugins and heavy themes push mobile visitors away in seconds. A slow site is an invisible site.

Platform lock-in

Monthly subscriptions, proprietary builders, and content you can't export. You don't own your own website.

Stop settling

Stop settling for a website
that hurts your business.

Book a discovery call

Custom from the first pixel

Every Apex site starts with a blank canvas and a conversation about your business. No templates, no page builders, no shortcuts — what we build is yours alone.

Built to convert

Every section is designed to move visitors toward the action that grows your business — booking, calling, buying.

  • Clear single call-to-action per section
  • Trust signals placed where prospects hesitate
  • Forms that validate inline, not after submit

Mobile-first performance

Over 60% of your traffic is on a phone. Clean code, optimized images, and zero plugin bloat keep pages fast where it matters.

  • Hand-coded — no page-builder bloat
  • Images compressed and lazy-loaded
  • Works on a budget phone on 3G
Principles

Five rules I work by.
No exceptions.

Apex Studio is opinionated. Here's what that means for your project — five things I hold to on every build, regardless of client, budget, or deadline.

Start a project →
  1. 01

    Every site starts blank.

    No templates, no page-builder shortcuts, no remixed themes. Your business isn't a copy of anyone else's — your site shouldn't be either.

  2. 02

    One person builds it.

    No account managers, no offshore handoffs, no ticket systems. You email me, I answer. You approve designs, I build them.

  3. 03

    Fixed price, set up front.

    Scope-creep games aren't a business model. I quote the project, we agree, I deliver. Changes later get their own quote — never a surprise invoice.

  4. 04

    You own everything when we're done.

    Files, code, domain — all yours. No platform lock-in, no subscription traps, no proprietary builders you can't walk away from.

  5. 05

    Performance is part of the design.

    A beautiful site that loads slowly is a slow site. Speed, mobile, and accessibility are design constraints from day one — not things bolted on after.

About Apex Studio

One studio, one set of hands, every project.

Apex Studio is a small-batch design and development studio run by Finley Abbe. I started Apex because I kept seeing small businesses settle for template sites that quietly cost them customers — and I wanted to build the opposite: hand-coded, conversion-focused sites that look like the work of a 20-person agency but are made by one person who actually cares about your business.

I take on a limited number of clients each quarter so every project gets real attention. No account managers, no offshore handoffs — you talk to the person doing the work.

30+ Sites launched
5 yrs Building for the web
100% Hand-coded, no templates
Our Process

Four steps from first conversation to live site.

Discovery

We learn your business, your goals, and your competition. Short call, honest questions, a clear picture of what your site actually needs to do.

  • 30-minute strategy call
  • Competitor and market review
  • Goal and success metrics defined

Design

A custom visual direction built around your brand. Colors, typography, and layout are chosen with intention — not remixed from a template.

  • Custom homepage concept
  • Two rounds of revisions
  • Full interactive preview

Build

Hand-coded HTML, CSS, and JavaScript. Fast load times. Perfect mobile. Search-engine friendly structure from the first line of markup.

  • Fully responsive build
  • Lighthouse 90+ on all metrics
  • Accessible and SEO-ready

Launch

We deploy, test, and hand you the keys. Domain, hosting, analytics — all configured. Then we're still there if you need us.

  • One-click deploy to production
  • Analytics and form tracking set up
  • Optional maintenance retainer
Get started quickly

Live in as little as five days.

A simple, predictable path from your first call to a site that starts winning customers.

1

Book a discovery call

A free 30-minute conversation about your business, your goals, and what a new site needs to do for you.

2

Review your custom design

We send a full homepage concept built around your brand. Two rounds of feedback dial it in.

3

Launch in 5 days

We build, deploy, and hand you the keys. Domain, hosting, analytics — ready from day one.

The stack

Every Apex site is built on fast, modern, open infrastructure.

No proprietary builders. No vendor lock-in. Your site is a folder of clean code you can host anywhere.

HTML5
CSS3
JavaScript
Netlify
Cloudflare
Google Analytics
GitHub
Figma
Who we work with

Powerful enough for any
service-based business.

Professional Services

Dental · Legal · Medical Trust-first sites that convert high-intent search traffic into booked consultations.
Learn more →

Home & Field Services

Contractors · HVAC · Auto Mobile-first sites built for local search with clear service pages and fast contact forms.
Learn more →

Boutique & Specialty

Salons · Studios · Retail Editorial-quality design for brands that live or die on first impression.
Learn more →

Don't see your industry? We've built for it.

Selected projects

Our work.

Real results for real businesses. Every project is built to perform.

Common questions

Frequently asked.

How long does it take to build my site?

Most projects go from first conversation to live site in five days or less. Complex sites with multiple pages may take up to two weeks. You'll get a clear timeline before we start.

Do I own the website files?

Yes — completely. When your site is delivered you own every file, every line of code, and your domain. No subscriptions, no lock-in, no strings attached.

What if I need changes after launch?

We offer site maintenance packages for ongoing updates and support. If you just need a quick fix we can quote that separately — you're never left on your own.

What do you need from me to get started?

Just the basics — your business name, location, services, and any photos or content you want on the site. We handle the rest, including copywriting if needed.

What does the process look like?

A short discovery call, then design, development, and launch. You review and approve at each stage. Most clients are surprised by how smooth and fast it is.

How much does a website cost?

Every project is scoped to your specific needs, so we don't publish fixed prices. Fill out the quote form and we'll respond within 24 hours with a clear number — no surprises.

Ready to build a website that works?

Tell us about your project. We'll respond within 24 hours with a clear timeline and a clear number.